Despite some occasional bad press and some frequently awful traffic Sao Paulo is without doubt the cultural and economic heartbeat of Brazil. There is little in terms of traditional sights in comparison to Rio de Janiero but Sao Paulo more than makes up for this in culture, the arts, nightlife, entertainment and shopping.
The excellent and efficient metro system makes it easy to get around the city and those who stay a bit longer than a night will realise that it is a friendly and cosmopolitan city and often end up preferring it to Rio.
It has a fantastic array of hotels and restaurants to rival any major city in the world including D.O.M. which is regularly in the top 10 of world restaurants. Its carnival too is growing in size and popularity.
Sao Paulo is a football hotbed with four of Brazil’s biggest teams; Corinthians, Palmeiras, Sao Paulo and Santos all battling it out in the Brasilierao, the national championship. During the FIFA World Cup 2014 the newly built Arena de Sao Paulo hosted six matches including one of the semi finals. The city also is home to the Brazilian Formula 1 grand prix and birth place of one of the sport’s most famous figures, Ayrton Senna.
For a holiday to Brazil or for business travel to Brazil, Sao Paulo is an excellent place to get to know and enjoy.